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A Groundbreaking Study Into the Psychology of Winning Anglers
Featuring Interviews With Six Elite Anglers
- Steve Ringer
- Jamie Hughes
- Andy Bennett
- Alan Scotthorne
- Matt Godfrey
- Lee Kerry
Psychologist and top match angler Col Mercer has spent his career analysing performance at the highest levels of business.
Now he has partnered with leading angling journalist and Premier League match angler Tom Scholey to answer a simple but fascinating question:
What really separates the very best match anglers from the rest?
Is it:
- Preparation?
- Decision-making?
- Motivation?
- Confidence?
- Discipline?
Or something deeper — the psychological habits that drive consistent success?
The Anglers
To find out, Col sat down with six of the most successful match anglers in the UK to explore the mindset behind their success.
Each angler shares honest insights into how they think, prepare and perform when it matters most, including case studies into specific scenarios which show them at their most effective.
These are in-depth conversations — over an hour each — revealing how the very best approach match fishing.
Steve Ringer
Jamie Hughes
Andy Bennett
Alan Scotthorne
Matt Godfrey
Lee Kerry
Decoding the Winning Mindset
Working together, Col Mercer and Tom Scholey analyse these conversations to identify the psychological patterns that appear again and again among elite anglers.
From these interviews, thirteen key performance themes emerge.
The Winning Characteristics of Top Match Anglers
> Dedication
> Self-Knowledge
Themes 01/02
> Learning Appetite
> Analysis
Themes 03/04
> My Way
> Decision Making
Themes 05/06
> Awareness & Adaptability
> Focus
Themes 07/08
> Control & Discipline
> Partnership
Themes 09/10
> Fish To Win
> Big Match Temperament
> Resilience and Self-Care
Themes 11/12/13
Measurable results are the name of the game
"The race is won by the driver who makes the fewest mistakes"
Michael SchumacherForumla 1 Driver
“Everyone has a plan until they get punched in the mouth”
Mike TysonBoxer
12 Films Designed To Improve Your Inner Game
Part One – The Interviews
Six in-depth films featuring the anglers themselves, plus analysis from Col Mercer identifying the key psychological factors behind their success.
Part Two – The Lessons
Six additional films exploring the twelve core themes, breaking down exactly how they influence performance — and how any angler can apply them to improve their own results.
Bonus Films (Subscribers Only)
A special bonus conversation between Tom Scholey and Col Mercer, highlighting the biggest insights and learning points from the entire project.
Individual films
£5.99
/per video
- 12 months access
- Full HD resolution
- Approx 1 hour duration
- –
- –
Annual Subscription
£49.99
/year
- 12 months access
- Full HD resolution
- Approx 1 hour duration
- 12 Films
- + Free Bonus Films